Business

Twelve Points to Consider Before Hiring an In-House Search Engine Optimization (SEO) Consultant

Whenever a Small, medium or big sized business needs a reliable se optimization (SEO) consultant, you can find four solutions:

1 – Assemble a group of in-house webmasters, programmers and marketers to accomplish the job.

2 – Contract the task to a specialized SEO company.

3 – Post an advertisement to hire an SEO consultant to are an employee in the company.

4 – Get an in-house SEO consultant from a specialized company to work well with their staff without being an employee.

So, what is the best option for your company? There are numerous points to consider before taking your decision.

1 – Assembling your in-house team of webmasters and marketers will never work: From my long experience, assembling a group of in-house webmasters, programmers and marketers to perform the job will never succeed as not one of them has enough experience in optimization. Moreover, they cannot realize what are the challenges they are up against or the hidden problems from which their website is suffering.

2 – Applying the very best SEO practices: When starting any online project, the in-house SEO consultant works along with your managers to ensure that the Best SEO Practices are placed on every project, that may ensure it is even faster to really get your new webpages and other internet promotional advertisement to the first pages of Google and other major search engines.

3 – SEO training seminars and workshops: An in-house SEO consultant will have a way to organize SEO training seminars and workshops for different departments and different degrees of employees on how best to apply and range from the Best SEO Practices in most online project.

4 – Getting more profitable and productive ideas: The daily discussions and the direct communications between an in-house SEO consultant and the company administrators, managers, directors, programmers and webmasters will spark many new ideas on both sides. An easy idea or an indicator in this kind of atmosphere will make a huge difference in starting a new campaign or modifying and existing one to become more profitable.

5 – Creating the most SEO friendly websites: An in-house SEO consultant will have a way to work easier along with your managers to use any necessary modifications or redesigns to your websites to be able to convert them into the most SEO friendly websites in the shortest possible time and with minimal efforts. This may ensure that your websites will rank in the first pages of Google, Yahoo, Bing and other major search engines in the shortest time.

6 – Detailed SEO audit: dealing with your webmasters and programmers, an in-house SEO consultant can easier perform detailed SEO audit to list all the points that want correction or modification in your website and in your different online advertising campaigns.

7 – Selecting the utmost effective and profitable keywords to use for optimization: Having an immediate contact along with your staff in numerous departments will enable the in-house SEO consultant in order to complete the procedure of selecting the utmost effective and profitable keywords very quickly, so the complete means of optimization can begin quickly and become more effective and productive.

8 – Adding social media marketing as an integral part of your online marketing strategies: The in-house SEO consultant could have an immediate relationship with a couple of selected employees in numerous departments to teach them on how best to establish a solid presence in numerous Social Media platforms. Maintaining a healthy presence on different Social Media platforms is a pricey and time-consuming process. Having the in-house SEO consultant start and only supervise the selected company employees doing the daily Social Media Marketing activities will significantly reduce the cost mixed up in process.

9 – Publishing press releases: Being in direct contact with various degrees of administration, it is easier for an in-house SEO consultant to find lots of ideas for new press releases every week. He can coordinate and publish many press releases each month to promote the merchandise and services of the company, enhance branding and create hundreds of high quality back links that may post the positions of many keywords to rank in the first pages of Google, Yahoo, Bing and other major search engines.

10 – Blogging: An in-house Consultant could have better chances to obtain many blog posts from different departments to create in the company blogs every week. An outside SEO company will not take an identical position to get hold of different experts in the company to publish blog posts. Every well written and optimized blog post is an advantage and a testimony for the company. Blog posts will create hundreds of high quality back links in addition to promoting the merchandise and services of the company.

11 – Saving your time and money wasted on interviewing and hiring: Hiring a skilled SEO consultant is no easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers usually do not have enough knowledge to enable them to get the most qualified candidates. On another hand, getting an In-House SEO Consultant from a specialized SEO company will ensure having a skilled consultant without wasting any amount of time in the hiring process.

12 – Full-time or part-time: An In-House SEO Consultant from a specialized company could work 1 or 2 days weekly, 1 or 2 days per month or five days a week. Depending or you needs and the turnover of one’s online projects, the in-house consultant could work 1 or 2 days in 1 week, five days the next week and one day in the next week. This offers you flexibility that will be not necessarily possible whenever you hire an employee and save your business a bundle when there is little benefit an SEO consultant.

In Conclusion:

Hiring a reliable SEO consultant is never easy especially if the hiring managers are not proficient enough in SEO to recognize and pick the very best candidate.

An in-house SEO consultant works wonders for just about any business website by establishing clear standards for the Best SEO Practices in every company departments involved along the way of launching, modifying, improving and maintaining the many websites of one’s company.

Getting an in-house SEO consultant from a specialized SEO company is the most productive and cost-effective option. Many companies have realized the worth and the cost savings associated with getting an In-House SEO Consultant. These companies have achieved their goals in getting higher returns on the investments in web optimization and internet marketing.

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