If there’s anything audiences look for in a brand found online, that could be accessible customer service. This is because they’ve questions that require answers directly on the dot, and while websites do have their hotlines and email addresses posted on their pages, these could not always be accessed. Often times, customers are left frustrated especially when the response team doesn’t get for them right away. Consequently, these customers might rant in other places, such as for example blogs and forums, which often spread negative publicity for the brand.
To greatly help solve this predicament, some brands took their customer service panels to social networking, such as for example that of Facebook and Twitter. The explanation for that is simple: they’ve fans and followers who are online constantly, and they reach to answer the queries of the supporters faster than taking calls or answering emails.
So how can turning your Facebook page or Twitter account in to a customer service community be of help in growing your organization? Actually, there are lots of benefits, such as for example:
1. You get to build better transparency along with your customers. Transparency is what customers look for the most in virtually any business, especially those that operate online. Since your web visitors don’t actually see the method that you run your organization, smm panel the do transactions with you on the cornerstone of trust. By being readily available for queries on different platforms, including social networking, your audience may well be more comfortable in doing long-term business with you.
2. You get a much better perspective of how to improve your business. If you have your brand on social networking, it’s normal for you yourself to receive rants and raves from your own fans and followers. Their comments may not always be about praise and commendations, nevertheless, you can observe they view your organization as a whole, and from there you will find approaches to improve. You get to gather ideas and tips that may help in boosting your brand against your competitors in the industry.
3. You can provide reminders and updates faster than email. There are times when customers don’t read your notifications, such as for example system updates, reminders and change of terms. This is often due to your email landing on their spam folders, or they just don’t open your messages. However, in the event that you post your messages on your social networking applications and spread them to different networks, you can expose your words to your audience directly on the dot. They’re informed in the most convenient manner, and they also perceive you as a brand that truly cares due to their business.
Turning your social networking profiles into customer service dashboards can take a lot of effort at first, and sometimes you may delegate a team to complete the response work. However, the biggest thing to establish in this strategy would be to make sure that all comments and inquiries are answered accordingly and punctually. In this way, fans can easily see that you’re a brand that they may depend on, while always online to respond to their needs.
Bing Rolls the Dice on Social Media
Word continues to spread about the new search that Bing will soon unveil. Drawing from the mountain of data that Facebook has made available to Microsoft, the new search will give you a customized and centralized se results page.
Microsoft was already using data from Facebook likes (just as Google has been using data from the +1s), nevertheless the revamped search page is a different vision.
The page will include three panels. The left panel could be the standard search results that you would expect you’ll see. The middle panel will offer interactive features, such as for example maps or the capability to purchase movie tickets or reserve hotel rooms. The right panel – the pride and joy of the new look – will gather together most of the relevant data from your friends on Facebook. You’ll have the ability to see recommendations from friends, but additionally you will have the ability to post questions for friends directly on the search page, thanks to greater integration between Bing and Facebook.
The social panel will even include relevant tweets from anyone, whether you follow them or not.
Based on Bing, they found that people didn’t want recommendations from their friends on social networks commingled with the conventional search results. I personally agree. I’ve had to create my Google searches to prevent that.
What makes Bing’s approach so interesting is the way it separates but also brings together. It keeps standard search results and friend recommendations separate, but it then brings together the functionality of searching and interacting.
That’s where I do believe Microsoft is on to something.
It’s becoming popular for individuals to show to other software that brings together their social networks. You begin piecing together Facebook, Twitter, Google Plus, Tumblr, Pinterest, and any number of other social networks, and it all becomes somewhat overwhelming. Each network interests a certain part people, but maintaining all of them does take time and effort.
Helping people maintain their social networks will continue being a strong business model.
Although Bing isn’t doing that specifically, Microsoft is building on that idea and centralizing searching and interacting. Rather than bouncing between Bing and Facebook, you can simply type questions or ask for recommendations from specific friends into the search page.