There’s been much talk through the years on how to revitalise the older part of the Pialba business district. I personally believe there’s one fundamental problem that requires addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in actuality the CBD is. It is also hard for businesses to brand themselves on a state, intrastate or international level once they write there address down as Pialba, which means nothing beyond your region. The location has spent countless dollars branding the town as a destination, but there’s no actual part of the city called Hervey Bay, we only officially have the Bay of Hervey Bay.
In the brand new age of technology it is extremely important to acquire a clear brand out in the market place, because customers are now doing most of their research via internet with search engines such as Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to search for a suburb such as Pialba; they recognise the brand name of Hervey Bay, just like they would type in Maryborough or Brisbane.
The matter goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for all your different suburbs in around the region, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at most of the state and national newspapers; they bypass Hervey Bay within their maps, although many towns with far smaller populations are shown just cbd. A number of the evening news weather maps do the same. Go to numerous search engines for travel, such as Google maps, RACQ, and the located area of the city differs and you don’t get a clear or consistent location of where in actuality the CBD is. It doesn’t exist beyond council’s town planning scheme.
As somebody who works within the CBD and does lots of commercial business state wide & interstate, it’s a way to obtain constant confusion and very hard to obtain accurate statistics to reflect CBD sales, populations, values etc. It is also hard to describe to anyone interstate that there surely is no CBD suburb and section of Pialba or Uraween covers the CBD.
I think it will be a fantastic branding exercise for Hervey Bay to have a clear identity for the City Heart. Also with the brand new Fraser Coast Regional Council it may promote two CBD centres. This could be good for business to all come under a consistent Brand.