All of the people I come right into connecting with desire to be celebrities. I’m not referring to actors or musicians, or the Hollywood types, but instead people who brand themselves and their product or service and become so successful that people identifies them with it.
So, you’re an entrepreneur, a company owner, or an artist, and you want to dip into or own your corner of the market. Having a great product, message, or idea simply isn’t enough-at least in this economy. In order to be truly successful, you’ll need more. You’ll need You! You must become the chief marketer and frontman, earning the approval and trust of people before they’ll invest in you or your product.
To put it just, you’re going to own becoming a celebrity, branding yourself so that people identify you with your. Tiger Woods is the industry Sean Connery’s Net Worth celebrity of golf, medicine can claim Dr. Oz, and finance has Suze Orman, among others. The thing these folks have in accordance is they’ve branded themselves. They learned their job, improved their skills and knowledge, and built an empire with it. Their names are now actually synonymous using what they do.
Sound tough? It could be. That’s why we developed these five must-do steps to help you build your own personal celebrity brand and increase your net worth.
Step One: Produce a flawless plan using the 30-thousand level view. Where can you see yourself 1 year from now? 5 years? What intellectual property have you got to provide? How do you monetize it?
Step Two: Write a guide establishing yourself being an authority. In the event that you can’t write it or don’t have time, hire an author to write it for you or even a good editor who are able to clean up your manuscript. Employing a traditional publisher or self-publishing, authoring a guide builds your base, generates revenue, and markets your message. It automatically makes you a sought-after expert in your field.
Step Three: Exposure, exposure, exposure! Produce a PR and marketing strategy that includes broadcast and print media, television, Webisode on MSN, social media marketing, etc.
Step Four: Develop intellectual property, including ancillary and derivative products. Got a guide? Consider adding audio and video CDs, newsletters, blogs, and additional products.
Step Five: Plan your work and work your plan. Map your goals. Set yourself up for future books by not giving away the store with your first book. Give your followers a reason to want more! Plan your success by taking yourself from what your location is to every place you want to be down the road. Kathy Ireland made it happen, so did Suzanne Sommers. They’d a vocation, built a following, and tried it to generate an empire by becoming a picture and authority for products in entirely different industries.
Those will be the five key steps between you and fame! Build your brand and take the first step toward learning to be a celebrity. The stage is yours, start climbing!
Alicia Dunams helps business owners become published authors and industry experts. Her clients include best-selling authors who’ve appeared on national media outlets such as for instance 20/20, CNN, and The New York Times. These “authorpreneurs” are adding countless tens and thousands of dollars for their important thing – all by leveraging their published books.