There’s been much talk through the years on how best to revitalise the older the main Pialba business district. I personally believe there is one fundamental problem that requires addressing. We must have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in fact the CBD is. It is also hard for businesses to brand themselves on a state, intrastate or international level if they write there address down as Pialba, this means nothing outside the region. The area has spent countless dollars branding the town as a destination, but there is no actual the main city called Hervey Bay, we just officially have the Bay of Hervey Bay.
In the new age of technology it is very important to obtain a clear brand out in the market place, because customers are now doing most of these research via internet with search engines such as Google. Someone sitting in Sydney looking to accomplish business in Hervey Bay isn’t going to look for a suburb such as Pialba; they recognise the brand of Hervey Bay, in the same way they would key in Maryborough or Brisbane.
The matter goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for the different suburbs in around the region, but there is no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at many of the state and national newspapers; they bypass Hervey Bay within their maps, although many towns with far smaller populations are shown. Apple Cider Vinegar Gummies Some of the evening news weather maps do the same. Go to many search engines for travel, such as Google maps, RACQ, and the located area of the city differs and you do not get yourself a clear or consistent location of where in fact the CBD is. It doesn’t exist beyond council’s town planning scheme.
As a person who works within the CBD and does lots of commercial business state wide & interstate, it’s a supply of constant confusion and very difficult to get accurate statistics to reflect CBD sales, populations, values etc. It is also hard to spell out to anyone interstate that there’s no CBD suburb and element of Pialba or Uraween covers the CBD.
I think it would have been a fantastic branding exercise for Hervey Bay to really have a clear identity because of its City Heart. Also with the new Fraser Coast Regional Council it could promote two CBD centres. This will be great for business to all or any come under a constant Brand.