Social Media Marketing Strategies for Small Business

Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Business owners need certainly to know the way these tools strategically serve and support small company first so they best implement social media strategies to market products and/or services.

Social Media, in other words, serves users and organizations in marketing in three ways:

1. Communication
Marketing is about building relationships — relationships start with communication. New web tools like blogging, micro-blogging (Twitter)¬†followers panel, social networking¬†(Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites ( allow small businesses to communicate, educate and share information directly using their current and prospective customers.

Content in the proper execution of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know, like and trust factors that influence decision making. Content is no further just text. Small businesses may use audio or visual content for a “show me” and “tell me” to make communications a bunch more interactive punch.

Social media’s direct communication distinction serves and supports small company because it brings the people you want to attract directly for you and makes direct communication possible. Social Media makes communication a discussion so small company owners can share, receive feedback and connect on equal ground using their target markets.

2. Collaboration
When small businesses empower their target consumers, they think powerful. Whenever your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers “.In a time of social media prosumers, it’s people (not companies) who make, shape, or break purchase patterns.

Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. In so doing, they can listen and connect to their target customers and build a free forum to bring their market together. Collaboration = Marketing Acceleration.

Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for your small business. Social media works as a marketing tool because people are prone to trust peers as opposed to companies.

The ability of mass collaboration serves and supports small company owners in a distinct way. Tapping/creating valuable collaborative options can bring people together to generally share ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can breakdown elitism and boost marketing mind power.

3. Entertainment
The main reason that social networking works as a marketing tool is easy — because it’s fun. People wish to go where they think they belong, have a voice, are heard, and enjoy themselves. Business owners must be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.

Remember the Will It Blend? campaigns by Blendtec? They were an ideal example of social media marketing in brilliant action. Videos were relevant because they showed the merchandise, were entertaining (they blended an iPhone!), and they were viral! People could easily share the fun with friends as a result of simple social media sharing widgets.

You can’t put a dollar amount on free promotion. The way in which social media stores data being an “Interactive Rolodex” even offers an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” since they are fast, easy, and fun. Individuals are prone to update their Facebook and LinkedIn information than the usual sterile address book because it is fun.

Business owners use social media’s entertainment factor to construct their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to make people smile and spread the word.

How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing serves users for communication, collaboration, and entertainment may be the first step to considering just how to strategically implement the multitude of social media marketing tools and choose those who work best for your unique organization.

The important thing thing that small businesses need to remember when utilizing social media to simply help sell is that efforts must have value. There’s to be value to your content, community, and execution to have people to interact with you or your organization. Social media doesn’t sell things — people sell things. Doing social media marketing starts the relationship-building process. Start small and snowball. Social media takes understanding, passion, effort, and commitment to make it work. Give your small company an authentic voice with social media and commit to providing value and you is going to be off to a good start.

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